Evidence WEB2a
Historical organic traffic
Late 2025 peaks, January drops sharply, a partial rebound follows, then another decline into June and July. August improves but remains below the late 2025 high.
Executive web presentation · September 2026
Digital performance, reputation and growth audit
A complete evidence led review of NOVOAIR’s social channels, website search visibility, technical health, public reputation and the operating model Vynzo can build alongside the NOVOAIR team.
01 · Executive view
A large audience already exists. The opportunity is to make every touchpoint work together.
Facebook is the largest audience in the supplied audit. Instagram shows positive movement from a small engagement base. LinkedIn is heavily shaped by recruitment content. The website has meaningful branded search visibility, but technical and mobile experience issues remain. The presentation keeps every supplied metric, screenshot, caution and source note available for review.
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Strict evidence rule
No supplied audit information has been intentionally removed. Dense material is organized into tables, drawers and clickable evidence views so the main executive flow stays clear while the full record remains accessible.
02 · Scope and reporting basis
What is measured, and where the limits are
04 · Website and search
A search and conversion cockpit, not just an SEO score
The supplied website audit reports an on page SEO score of 67, 1,893 issue instances, 699 organic keywords and 7,862 estimated monthly organic visits. The interface below recreates the audit as a management cockpit while preserving the original screenshots as source evidence.
Technical health
Desktop and mobile experience
Evidence WEB2b
Historical keyword visibility
Keyword coverage is materially lower in the later months shown. First party search data should validate where the largest page and query losses occurred.
Search pages and queries
Branded demand is strong. The next layer is non branded discovery.
Interactive search opportunity
See how route and fare content could surface in search
Google
dhaka to cox’s bazar air ticket price⌕
flynovoair.com › destinations › coxsbazar
Dhaka to Cox’s Bazar Flights, Fares and Schedule | NOVOAIR
A proposed search result structure that connects route intent directly to fare, schedule, booking and current offer information.
Travel marketplace
Compare Dhaka to Cox’s Bazar flight options
Third party travel pages can capture demand when airline owned route pages do not fully answer the search.
Backlink profile
229,709 links need quality context, not just volume
Evidence WEB4a
Backlinks over time
A marked increase appears around June 2026. A separate overview shows a decline of 6.8K, so the comparison windows need confirmation before interpretation.
Evidence WEB4b
New and lost referring domains
Recent gains and losses should be reviewed for relevance, duplication, destination page quality and search value.
05 · Additional market and reputation research
Reputation lives outside the social feed
This section is separate from the supplied audit. It adds public review, app, customer journey and incident context so the management view includes what passengers can see beyond NOVOAIR owned channels.
06 · Audit gaps to close
The supplied audit shows performance. The next audit layer must show why passengers act or drop out.
These modules extend the supplied performance audit into a complete digital, reputation and passenger journey review. They do not replace the supplied data. They identify the evidence still needed for stronger management decisions.
07 · Passenger growth system
The job is not to publish more. The job is to connect demand to booking and loyalty.
NOVOAIR already has brand awareness, route demand, owned digital properties, sales offices, an app and the SMILES loyalty program. Vynzo’s role can be to connect those assets into one measurable journey.
08 · Vynzo operating model
An integrated growth office that works with the NOVOAIR team
The operating principle is alignment, not replacement. NOVOAIR retains authority over safety, operational information, sensitive communication, major brand decisions and approved budgets. Vynzo provides the people, systems, production capability and execution rhythm around the internal team.
One primary POC
One Brand and Growth Strategist coordinates priorities, approvals, specialist work and management communication.
Why Vynzo
Built to operate across the journey, not only inside one channel
Operating rhythm
Fifteen day mobilisation, then a monthly audit and priority cycle
Recommended dedicated team
Nine specialist roles, configured around the account
Illustrative monthly operating capacity
A starting structure that can be rebalanced with NOVOAIR
This capacity is adapted from Vynzo’s integrated marketing office model and should be finalized around NOVOAIR’s internal team, route calendar, production access and campaign priorities.
09 · Performance marketing planning model
What an approximately USD 1,000 controlled media test can be designed to learn
The benchmark below comes from a prior Vynzo planning model. It is intentionally presented as a planning range, not a guarantee. For NOVOAIR, conversion events should be replaced with airline specific events such as fare search, booking start, completed booking, app action and trackable enquiry once first party data is connected.
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Performance principle
Media outcomes depend on audience, auction conditions, creative quality, route economics, offer strength, website experience, tracking quality, seat availability, timing and customer response. The purpose of the first controlled period is to establish NOVOAIR’s real acquisition economics before scaling.
10 · Full execution capability
Digital, production, PR, ATL and BTL under one coordinated plan
11 · Audit action plan
Keep the original audit priorities, then attach accountable execution
The six priority windows below are preserved from the supplied digital performance audit. The Vynzo layer explains how the work can be operationalized with the NOVOAIR team.
Management review criteria
Confirm that priority defects have been reproduced and resolved, reporting totals reconcile, and content tests use consistent definitions. Evaluate improvement against the validated baseline. Set numerical growth targets only after reporting windows and measurement gaps are resolved.
Priority is an editorial assessment of urgency and decision impact. It is not a quantified financial or compliance risk rating.
12 · Complete audit evidence archive
Every supplied audit visual remains available
Open any tile to inspect the original image. This archive is intentionally comprehensive so no supplied screenshot is lost behind the executive summary.
Open all 50 source visuals
13 · Governance, privacy and international operating standard
International management structure with clear accountability
Vynzo works through Canadian and UK operations and can coordinate Bangladesh market execution through assigned resources, onsite integration and approved vendors. Governance language is framed carefully so registration and privacy obligations are not presented as certifications they are not.
Vancouver
1281 Hornby St, Vancouver, BC V6Z 0G8
+1 778 809 5074
hello@vynzo.caLondon
71 to 75 Shelton Street, Covent Garden, London, WC2H 9JQ
+44 7397 085272
hellouk@vynzo.caClear contact routes
Public privacy policy contact: support@vynzo.ca. Engagement level privacy escalation can be coordinated through privacy@vynzo.ca under the agreed client approval model.
support@vynzo.caprivacy@vynzo.ca
14 · Sources and controls
What came from the audit, and what came from additional research
Supplied audit sources
Additional public research
Data QA note
The earlier structured audit displays Facebook Promotions and Offers EMV as 309.9, while the later Digital Performance Audit displays 307.9 for the same field. Both values are retained in this presentation note rather than silently reconciled. The original source screenshot should be used for final verification.
Prepared for management review
From fragmented activity to one connected passenger growth system.
The next step is alignment with NOVOAIR’s internal team, access to first party analytics and a confirmed scope for the first operating cycle.
03 · Social media audit
Platform by platform, metric by metric
The cards below retain the supplied counts, reporting periods and dashboard comparison values. Click any evidence panel to open the original screenshot at full size.